When did you first decide you wanted to form a band?

(Grog) I was always seriously into music and while I was at art school in London I joined a band. Everything just clicked and made sense to me, and even though it wasn't a band I liked much, that was when I realised I knew what I wanted to do. So that inspired me to leave that band, form a new one and go on to try to make music I would like to listen to.

What attracted you to the genre?

I didn't really aspire to be in any particular genre and still don't. We're a one off. That's probably key to our longevity. We're happy to be called a rock band and then all the avenues through which our fans seem to discover us can come into play. Die So Fluid has a recognisable sound all of it's own and there are elements of goth, metal, post punk and even ska to be heard within the music.

What release are you most proud of?

The World Is Too Big For One Lifetime, the most recent album. It's a real statement of who we are.

What are you working on now?

The next album which will be our fourth. It's a little daunting and an exciting challenge all at once. We have a lot to write about though - my move to Los Angeles and its effects, the huge amount of travelling and touring we've been doing since the release of TWITBFOL.

What has been the defining moment of your career thus far?

We played Hard Rock Hell IV in Prestatyn last December and that felt like a landmark show. It turned heads and set tongues wagging, and interest in DSF has been on the sharp increase ever since.

Who do you admire in the music world?

Mavericks, people who are true to themselves and don't care about fashions. Me and Mr Drew recently got into Rush after watching a documentary about them. We have a weird affinity with them, being a three piece who always do their own thing. We caught their live show at the O2 the other week and they're all stunning musicians.

Why should people listen to your music?

It's real. It draws subconsciously upon a massive variety of influences but none which are overstated or rehashed. We're always looking to stretch ourselves and make music of true quality. I think music like ours grows with you through events in your life in a strangely personal way, like a friend that never fails you.

What can fans expect to see at a Die So Fluid live show?

A reflection of their dreams churned through a magic guitar blender.

How important is the aesthetic image when performing?

The music is the most important thing, always. Aesthetics are just other complementary pathways to the music, either to draw attention to it, or draw you further into it and heighten your experience of it.

What does the future hold for Die So Fluid?

These are busy times for us. Lots more touring in Europe and the UK, including a festival in Istanbul in a few months, finish writing the next album, record it and release it next year, make serious progress touring in the US. Plus some juicy festival slots in 2012.

Official Die So Fluid Website

Photographs by Paul Harries