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Review: Beta Plus Embryo – ‘Time Kills Everything’
Beta Plus Embyro have already had the stamp of approval from the trendy side of the American alternative rock scene scoring support slots alongside the likes of Kittie and Shadows Fall. Now with a début album ready to go their palatable alt rock/industrial sound will be sure to find eager ears.
The band’s sound could easily be compared to the radio friendly style of 30 Seconds To Mars, Incubus, and Orgy. But there is definitely a bias towards the guitars rather than the electronic with the keyboards being used primarily as an embellishment to the rhythm section in many songs. But the band are not short of hooks with an assortment of play-a-long riffs and sing-a-long choruses (featuring that breathy voice that teenage girls find so endearing). There are some definite stand out songs though, in the forms of ‘Temper The Shape’ and ‘The Swarm‘ which drop the soaring posturing style in favour of hard and fast electronic fuelled rock.
The album’s production is clean and clear and obviously has the airwaves in mind. It might not be the kind of fodder that will break new ground but it is a high quality packet that will undoubtedly sell records.
Beta Plus Embryo have a solid product that, if pushed hard, should gain them a foothold in the big American market and possibly in Europe if they get a good break.